Mattias Hansson is 40 and the CEO of Hyper Island. He helps to train more than 1,000 students a year in digital media and digital business management. The "school" is located in Stockholm, on a former prison island off the coast of Sweden. Graduates are quickly recruited by well-known firms such as Crispin Porter + Bogusky and Ideo.
"Look into the eyes of the creatives you know and ask them: If they could choose, would they pick the traditional academic world or an opportunity to learn by doing real stuff such as building e-communication solutions for MTV, Ikea, and others. We don't have classrooms or auditoriums, and we don't focus on grades. We don't educate people to become something. They have to decide that themselves."
This sounds so incredible to me. I learn best with hands-on activity. A main reason I chose to attend the University of Memphis was the amazing basketball team. Well, Memphis no longer has that. I might as well transfer.
Hansson's "school" gives "students" opportunities to boost their skills and increase their demand after graduation the program. Every student has at least five job offers from top international agencies according to Hansson. One student alone received 56 offers this year.At least 80% go abroad to work.
"We're more of a household name in Manhattan, Paris, or San Francisco than in Sweden."
Seriously, where do I sign up?
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