Friday, April 10, 2009

Constructive Criticism

Feedback is a great thing.

How will you ever know what isn't working if no one tells you?

Yelp is a user-submitted small business and restaurant review site. It has some controversial policies as well as pretty intense influences in local markets. Originally, business owners could not respond to or retaliate against harsh reviews their companies received. Recently, Yelp has softened on this protocol-- letting businesses respond to damaging comments.

It's a win-win situation. This recent change in policies will give Yelp positive publicity and also will mean that business owners will be spending more time on their website.

Complaints are "free customer research." View them that way and they will be 100% more helpful and 100% less frustrating.

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