Everywhere an app-app...
I own an iPhone and iLove it. Oops, I mean I love it. I'm sure you're aware of one of its hottest features: the "App store". This aspect of the iPhone allows users access to more than 25,000 programs, with 5,000 new added every month. There is seriously an app for everything.
Apple is in a league of their own---a market solely dominated by their genius idea. Others have tried to grab an edge and catch up, but they can't really compete. Microsoft, Nokia, Palm, and Research in Motion (BlackBerry's maker) have already opened app stores this year or plan to do so.
Did you know there were about 80,000 "apps" for the BlackBerry before anyone had even heard of the "App store"? No. It is ALL about how you market and project your message, clearly.
Many apps are free, some cost--but remain inexpensive. Consumers view them as disposable and therefore won't invest too much of their wallet.
This feature connects the product directly to the consumer-- direct market-- a really great thing. Apple has got the idea. It's profitable and it shows.
So, I'm sorry for all you out there without an iPhone. They are amazing. You really should join the club and go get one :)
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